Monday, July 11, 2011

Introduction to Social Media

Presented by Randall Ross (@gathermedia), Executive Director of Gathering Media at IICSE, Columbia, SC. July 11, 2011

Define Social Media
(Wikipedia) Media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-bases technology to turn communication into interactive dialogues.
(Kaplan & Haenlein) - a group of internet-based applications that build on the ideological and technological foundation of web 2.0, which allows the creation and exchange of user-generated content.

(Ross' Definition) Technology-driven media that creates social connections through interaction with dynamic content.

History of Social Media (gave a handout...I will summarize in a small nutshell)
Started with email in the 1960's when people wanted a way to connect their computers and information. In the 1980's companies like Prodigy and AOL sprung up to make email available to everyone. This made companies realize that services could be exchanged via the network, which resulted in the .com boom of the 1990's. Eventually that bubble burst and companies realized that people still wanted to interact in a face-to-face manner. They liked going to stores. Then, September 11, 2011 happened. Americans' (and much of the world's) eyes were opened to a broader global climate. We realized more than ever that we are a "global village". This gave way to a desire to be connected to the rest of the world. Blogs by soldiers in Afghanistan opened up the whole idea of instant, front-lines news from non-commercial outlets. This led to the desire to network that in turn gave way to the expansion of social media.

This does not have all of the minute details. He was trying to give us a very broad overview. Of course it is much more complex than this...

Social Media in Plain English

Our Time Focused on the Big Four: Blogger, Twitter, Facebook, LinkedIn

Blogs In Plain English

Blogging is the backbone of social Media - It is where it began and what sustains is. Great for content storage and links back from other Social Media outlets.


The idea of Twitter is simply the "Headlines" of real life, without the full stories. This can also be found on Facebook status, FourSquare checkins, etc. The idea is to provide small bursts of information. Could be thought of as "micro-blogging". Also great for content distribution and linking to larger content.

Social Networks

The focus is to see connections between people that are not normally visible. Various social networks have their target audience (ex. Ping is focused on music, concerts, etc.).
Social Networking is a combination of blogging and Headlines (Twitter). More media rich which makes it great for content sharing.

Professional Networks (sorry no video)(LinkedIn)
"Facebook's big brother" or "Facebook with a job"
Fine-tuned for professionals that want to network and share information.

What is the number one question on your mind...?
Is social media a fad?

My Notes from the other sessions will be posted shortly.

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